One of the great joys of being an American Ninja Warrior fan is watching athletes who inspire the heck out of us find success on and off the course. Jessie Graff’s hard work and dedication have brought her a legion of fans, both women and men.
That attention has attracted opportunities for Jessie like her work with Under Armour. The company just released a new campaign titled “Will Finds A Way,” which celebrates “the hardest worker in the room.”
The video they created to showcase Jessie highlights just why we love watching her on Ninja Warrior. While gracefully flipping on a trampoline, Jessie details how her failures at being an Olympic gymnast and a world-record pole vaulter have brought her to where she is today.
She shares, “The worse you are when you start, the more room you have for improvement.” Which is a sentiment we love.
Dwayne Johnson, who shared his own video on Instagram, kicked off the campaign.
Gut check. Here’s our new @underarmour campaign. I’ve had to overcome a lot of kicks in the gut and shit to get where I’m at today. I’ll never take success for granted and I didn’t get here by complaining or bitching. I got here by putting my head down, rolling up my sleeves and being the hardest worker in the room. A philosophy I still embrace daily. The same philosophy these inspiring athletes I’m highlighting in my new @UnderArmour campaign embrace daily as well. Champion sprinter @NatashaHastings; State boxing & gymnastics champion @OnwardWanna; Actress & taekwondo national champ Zoe Zhang; Olympic swimmer @mardiniysra; Ironman paratriathlete @Team_AgarJ and NBA point guard @DeSmith4. We all come from different backgrounds, cultures, struggles and hard times. It’s either gonna be the excuse or the reason.. so how are you gonna get here? @UnderArmour #WillFindsAWay
In addition to Jessie, Under Armour featured several other incredible athletes. If you’ve got the time, all their videos are worth a watch.